Business and Research

Social Media Influencer Marketing–the Future of Advertising Social media influencer marketing is one of the most powerful tools used by businesses nowadays to promote their products and services. Brands design creative social media influencer marketing strategies to uplift their brand awareness, consumer trust and recognition among new potential users. Influencers are opinion leaders coming from […]

Seven Mistakes TikTok Small Businesses make for B2B Marketing Marketing on TikTok for small businesses can be worthwhile if you use the platform successfully.  However, you need to be strategic about it. The high-reach potential with over 500 million users is beneficial in promoting your business on TikTok and expanding your reach. If you have […]

How have Recent Changes made Posting on Instagram for Business more Challenging? Do you ever wonder why certain posts become the most viewed content on Instagram while others don’t and that too with negligible difference in the number of followers? You might think it’s because they have the ideal caption or a cute picture…but there […]

The Emerging Industry of E-Commerce Business and Online Selling The act of selling or buying goods online is called an e-commerce business. This emerging business is at the top of most famous industries of the world. There are a plethora of e-commerce business ideas. Moreover, a report showed that ‘e-commerce sales have increased to 3.5 trillion dollars in […]