Seven Mistakes TikTok Small Businesses make for B2B Marketing

Marketing on TikTok for small businesses can be worthwhile if you use the platform successfully.  However, you need to be strategic about it. The high-reach potential with over 500 million users is beneficial in promoting your business on TikTok and expanding your reach.

If you have decided on establishing a small business and using TikTok for advertising, you are at the right place! We have rounded up the seven most common mistakes for you that small brands on TikTok are overlooking. While some marketers are failing to use TikTok for small businesses, we are here to help you prevent making the same mistakes. From poor content strategy to not taking advantage of paid advertising, these are the mistakes you need to avoid if you want to succeed on TikTok.

Keep reading to learn what you should do when joining TikTok for B2B marketing.

TikTok for B2B Marketing

1. You have not defined your target audience

One of the most common mistakes small brands on TikTok make is not taking the time to define their target audience. Without a clear understanding of whom you are trying to reach, creating content that resonates with them will be very difficult. As a result, your content will likely fall flat, and you will miss out on opportunities to connect with your target audience.

So, take the time to define your target audience and understand their needs, wants and desires. Once you have grasped who they are, you can start creating content that will speak directly to them.

2. You are not keeping up with trends

The first thing that immediately comes to mind when you think about TikTok is trending music and challenges. After all, that is what brought this platform into the spotlight. Keeping this fact in mind, the best possible way of brand marketing on TikTok is by adding trendy music. Moreover, you can use special effects and take part in ongoing challenges to promote your business on TikTok.

It is important to keep an eye on TikTok trends and prepare new ideas to keep up with the fast-moving trends. Besides that, coming up with a creative and unique content strategy for TikTok is much more effective than just copying everybody else’s videos. Moreover, it will increase the chance of your small business getting on the FYP faster.

Of course, it’s important to not just follow trends blindly. You should always be thinking about how a trend can be used to achieve your business goals.

Content strategy for TikTok

3. Your content is not on point​

You get only a few seconds to grab the attention of your viewers and convince them to stop scrolling and watch your video instead. Advertising on TikTok requires more than just a presentation-style video. It is all about fun and excitement, so do not hesitate to show off your funny side.

Here is what you can do to get your point across:

  1. Use the first few crucial seconds of your video to convey your message. Do not let the video start without any movement or action happening.
  2. Add a catchy caption to give viewers a clear idea about the purpose of your video and why they should watch it. It should be engaging enough to stop them from scrolling to the next video.  
  3. Use the sound that is going viral at the moment. It is the easiest way to maintain the attention of your audience. 
  4. Take a look at how other companies are using TikTok for marketing. Compose ideas on what people prefer on the platform and get creative with your videos.

4. Thinking TikTok is for B2C businesses only

You may be thinking that TikTok is only for B2C businesses, but you would be wrong. TikTok can be a great platform for B2B companies as well. In fact, TikTok can be a great way to build thought leadership, generate leads and drive sales.

You can use TikTok for your B2B Company by:

  1. Showing off your company culture
  2. Educating your target audience
  3. Generating leads
  4. Driving sales

So don’t write TikTok off just because you think it’s only for B2C businesses. You can always use TikTok for B2B marketing as well.

small brands on TikTok

5. You are using a business account

Starting your brand with a business account on social media platforms other than TikTok is a major green flag. It allows you to collect more insights and data for your account. However, starting a business account on TikTok is a big mistake.

The reason is that most of the trending music on TikTok is not copyrighted for businesses. While using trending sounds is crucial in increasing your brand reach, you will not be able to access those audios. It is the key downside of having a business account – specifically for small brands on TikTok. Therefore, it is better to start as an individual and begin your TikTok business advertising through your account.

6. You are not using suitable hashtags

TikTok users primarily rely on hashtags to make their content more visible. Similar to SEO, hashtags help discover videos on a specific topic or area of interest. When using TikTok for B2B marketing, the most important goal is to ensure that your content reaches the right people. If you use relevant and suitable hashtags, your content can reach even beyond your followers.

Here are some ways to find relevant hashtags for your TikTok business marketing: 

  1. Keep an eye out for trending and popular hashtags.
  2. Create your own branded hashtags to help followers find you.
  3. Use hashtag finder tools.
  4. Use as many hashtags as you can.
TikTok business marketing

7. You are not paying attention to your comment section

Using TikTok for small businesses is all about building a community and forming a bond with your audience. Your comment section is one of the major means of approaching your users. Particularly, for TikTok small businesses, the comment section is where your audience interacts the most. It allows them to share their thoughts, ask questions regarding your products and services and tag their friends. You should use that opportunity to connect with the users. Start conversations, answer their queries and encourage them to use your brand instead.


TikTok has the highest user engagement than any other social media platform. Therefore, putting your time and efforts into promoting your business on TikTok will become rewarding.

TikTok small businesses can use the platform to their advantage and engage with their audience with creative and relatable content. We hope these seven tips help you succeed in using TikTok for advertising. Just try to avoid these most common mistakes that companies using TikTok for marketing make with their account.

But if you do not have a good marketing strategy, or if you are still not sure how you can use TikTok for B2B marketing then do not worry. BP4u Solutions got it all covered. Whether you need help with marketing or managing your brand, our virtual assistants can get you sorted in no time. Furthermore, you can use our content writing services to create eye-catching captions and high-quality content for your TikTok business advertising.

TikTok business advertising